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011 is ‘Let’s Hug’ profits will go to raising awareness of loneliness and helping people make new friendships in the UK, through the charity Marmalade Trust.
Dream On was set up in the deepest depths of this pandemic, a time when we didn’t know when we would see our family and friends again and even at times if ever, now approaching what feels like a moment of reprieve in this awful last 18 months we want to celebrate the return of something we have missed, more than pubs, more than eating out, more than anything else, human heat.
We know that it might not be all over and it will take time to return to ‘normality' and for some people, they may not ever be able to. Life will probably never be the same again and that’s why we think it’s even more important to celebrate and acknowledge that we are on the way back to a place where holding those we love dearest, closest because we now know it’s not a given and it can be gone before you know.
When the time is right, let’s hug.
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